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The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




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The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




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Looks

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




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New Pet

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




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The Brief
Become the digital flagship that owns ‘Optimism’

The Challenge
Developed the design strategy that set the ground work for the design phase

The Solution
Defined how the brand mantra could evolve into a sophisticated modern expression in 2 distinct avenues

The Results

  • Immediate buy-in on the vision and happy clients
  • Award Winning Design (How Magazine Interactive Design Award, 2013)


Process




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The Brief
Create a hub for cat enthusiasts

The Challenge
Develop a design strategy that will resonate with the audience

The Solution
Create a place just for cats. Taking insights of the internet cat-meme phenomenon and crafted a hub for cat enthusiasts to spend time engaging with the brand — all the while educating the consumer on the legitimate science behind cat litter

The Results

  • Award Winning Design (IMA, 2012 x 2)
  • Award Winning Design (How Magazine Interactive Design Award, 2013)
  • New visitors increased from 50% to 80%
  • Time spent on product pages doubled
  • Increased engagement in their rewards program


Process




Homepage

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




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