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The Brief
Develop a presentation tool kit and a proof of concept demo for an emerging commerce channel

The Challenge
Working within an agile process where client feedback and technological constraints are in constant development

The Solution
Tell the LG T-commerce story in 3 typical user scenarios that address the 4 tenets of the experience (Immersion, Hub, Social and Hook)

The Results
To build out the first brand store experience in 2013


Process




First Timer

LGE First Timer from Cat Lee on Vimeo.


Personal Shopper

LGE Personal Shopper from Cat Lee on Vimeo.


Share with the World

LGE Share with the World from Cat Lee on Vimeo.

The Brief

  • Launch the Puma shop in emerging markets such as China, Russia and Turkey
  • Create a global template to lead the future of Puma’s e-commerce platform

The Challenge
After 2 rounds of false starts, I was tasked to establish a new creative vision that would resonate with the client

The Solution
As a Sr. AD, I set a strong creative foundation for the design team by identifying the client’s business goals and translating it into 2 distinct creative briefs. The selected design was lead by Khristine Valdez.

The Results
http://ru.puma.com/
http://www.shop.puma.com/
http://www.shop.puma.ca/
http://www.pumashop.in/


Process




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Product Detail

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




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Category

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




Homepage

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




Homepage


Category


New Pet

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




Homepage


Category

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




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