Develop a presentation tool kit and a proof of concept demo for an emerging commerce channel
Working within an agile process where client feedback and technological constraints are in constant development
Tell the LG T-commerce story in 3 typical user scenarios that address the 4 tenets of the experience (Immersion, Hub, Social and Hook)
To build out the first brand store experience in 2013
LGE First Timer from Cat Lee on Vimeo.
LGE Personal Shopper from Cat Lee on Vimeo.
Share with the World
LGE Share with the World from Cat Lee on Vimeo.
- Launch the Puma shop in emerging markets such as China, Russia and Turkey
- Create a global template to lead the future of Puma’s e-commerce platform
After 2 rounds of false starts, I was tasked to establish a new creative vision that would resonate with the client
As a Sr. AD, I set a strong creative foundation for the design team by identifying the client’s business goals and translating it into 2 distinct creative briefs. The selected design was lead by Khristine Valdez.
Re-platform an e-commerce experience to launch in the asian markets
Take an existing design and translate it into a user friendly experience
Designed a structure for flexibility with the ability to swap out assets and dramatically change the look of the site
Fluid’s first responsive design