Projects

Posts tagged global

Choose another tag?

The Brief
Develop a presentation tool kit and a proof of concept demo for an emerging commerce channel

The Challenge
Working within an agile process where client feedback and technological constraints are in constant development

The Solution
Tell the LG T-commerce story in 3 typical user scenarios that address the 4 tenets of the experience (Immersion, Hub, Social and Hook)

The Results
To build out the first brand store experience in 2013


Process




First Timer

LGE First Timer from Cat Lee on Vimeo.


Personal Shopper

LGE Personal Shopper from Cat Lee on Vimeo.


Share with the World

LGE Share with the World from Cat Lee on Vimeo.

The Brief

  • Launch the Puma shop in emerging markets such as China, Russia and Turkey
  • Create a global template to lead the future of Puma’s e-commerce platform

The Challenge
After 2 rounds of false starts, I was tasked to establish a new creative vision that would resonate with the client

The Solution
As a Sr. AD, I set a strong creative foundation for the design team by identifying the client’s business goals and translating it into 2 distinct creative briefs. The selected design was lead by Khristine Valdez.

The Results
http://ru.puma.com/
http://www.shop.puma.com/
http://www.shop.puma.ca/
http://www.pumashop.in/


Process




Homepage


Category


Collections


Listing


Product Detail



The Brief
Re-platform an e-commerce experience to launch in the asian markets

The Challenge
Take an existing design and translate it into a user friendly experience

The Solution
Designed a structure for flexibility with the ability to swap out assets and dramatically change the look of the site

The Results
Fluid’s first responsive design


eShop Landing


eShop Homepage


eShop Listing


Product Detail