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The Brief

  • Launch the Puma shop in emerging markets such as China, Russia and Turkey
  • Create a global template to lead the future of Puma’s e-commerce platform

The Challenge
After 2 rounds of false starts, I was tasked to establish a new creative vision that would resonate with the client

The Solution
As a Sr. AD, I set a strong creative foundation for the design team by identifying the client’s business goals and translating it into 2 distinct creative briefs. The selected design was lead by Khristine Valdez.

The Results
http://ru.puma.com/
http://www.shop.puma.com/
http://www.shop.puma.ca/
http://www.pumashop.in/


Process




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The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




Homepage


Category

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




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