Projects

Posts tagged concept

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The Brief
Develop a presentation tool kit and a proof of concept demo for an emerging commerce channel

The Challenge
Working within an agile process where client feedback and technological constraints are in constant development

The Solution
Tell the LG T-commerce story in 3 typical user scenarios that address the 4 tenets of the experience (Immersion, Hub, Social and Hook)

The Results
To build out the first brand store experience in 2013


Process




First Timer

LGE First Timer from Cat Lee on Vimeo.


Personal Shopper

LGE Personal Shopper from Cat Lee on Vimeo.


Share with the World

LGE Share with the World from Cat Lee on Vimeo.

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




Homepage


Category

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




Homepage

The Brief
Develop 6 verticals for Quidsi:

  • Soap.com (everyday essentials)
  • BeautyBar.com (luxury beauty products)
  • Wag.com (all of your pet’s needs)
  • YoYo.com (wholesome toys for your growing family)
  • Casa.com (home goods)
  • Diapers.com (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA – Soap.com)
  • Successful retainer relationship


Process




Homepage


Category


New Pet

The Brief
To create a menswear editorial brand (backed by J.C. Penney and Esquire)

The Challenge
Develop a single visual concept (out of 3), drawing from the insights of finding the right fit for the underserved menswear market

The Solution
Striking the right mood. The combination of editorial to commerce was just right for this entry level luxury market

The Results
This was the winning concept which was designed, built and launched


Process




Homepage Concept