The Brief
Develop 6 verticals for Quidsi:

  • (everyday essentials)
  • (luxury beauty products)
  • (all of your pet’s needs)
  • (wholesome toys for your growing family)
  • (home goods)
  • (baby goods)

The Challenge

  • Design an experience that would house their growing list of brands
  • Refine the Quidsi brand formula (approachable, savvy, and unique)

The Solution
As the lead creative from Fluid, I worked very closely with the client as one of their in-house team members

The Results

  • Broadened Fluid’s capabilities at branding digital flagships
  • Award Winning Design (IMA –
  • Successful retainer relationship