Projects

The Brief
Redesign The North Face e-commerce experience

The Challenge
I was tasked with developing a single visual concept drawing inspiration from the successful in-store kiosk display

The Solution
With that strategic direction, I designed the site as an open window allowing the rich assets (Photography, Video and Content) to tell the story of the brand and sell their products.

The Results

  • This was the winning concept which we designed, built and launched in 2008
  • The North Face proved to be a solid lesson in the strength of combining content with commerce
  • Award Winning Design (Internet Retailer, Top 100)


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