- Launch the Puma shop in emerging markets such as China, Russia and Turkey
- Create a global template to lead the future of Puma’s e-commerce platform
After 2 rounds of false starts, I was tasked to establish a new creative vision that would resonate with the client
As a Sr. AD, I set a strong creative foundation for the design team by identifying the client’s business goals and translating it into 2 distinct creative briefs. The selected design was lead by Khristine Valdez.