Projects

The Brief

  • Launch the Puma shop in emerging markets such as China, Russia and Turkey
  • Create a global template to lead the future of Puma’s e-commerce platform

The Challenge
After 2 rounds of false starts, I was tasked to establish a new creative vision that would resonate with the client

The Solution
As a Sr. AD, I set a strong creative foundation for the design team by identifying the client’s business goals and translating it into 2 distinct creative briefs. The selected design was lead by Khristine Valdez.

The Results
http://ru.puma.com/
http://www.shop.puma.com/
http://www.shop.puma.ca/
http://www.pumashop.in/


Process




Homepage


Category


Collections


Listing


Product Detail