Projects

The Brief
Develop a presentation tool kit and a proof of concept demo for an emerging commerce channel

The Challenge
Working within an agile process where client feedback and technological constraints are in constant development

The Solution
Tell the LG T-commerce story in 3 typical user scenarios that address the 4 tenets of the experience (Immersion, Hub, Social and Hook)

The Results
To build out the first brand store experience in 2013


Process




First Timer

LGE First Timer from Cat Lee on Vimeo.


Personal Shopper

LGE Personal Shopper from Cat Lee on Vimeo.


Share with the World

LGE Share with the World from Cat Lee on Vimeo.

The Brief

  • Launch the Puma shop in emerging markets such as China, Russia and Turkey
  • Create a global template to lead the future of Puma’s e-commerce platform

The Challenge
After 2 rounds of false starts, I was tasked to establish a new creative vision that would resonate with the client

The Solution
As a Sr. AD, I set a strong creative foundation for the design team by identifying the client’s business goals and translating it into 2 distinct creative briefs. The selected design was lead by Khristine Valdez.

The Results
http://ru.puma.com/
http://www.shop.puma.com/
http://www.shop.puma.ca/
http://www.pumashop.in/


Process




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Product Detail

AdAge
Retail Windows Go High Tech for the Holidays

Milk Made
It’s Yeti Time at Saks Fifth Avenue

Luxury Detail
Saks Lets Consumers Add Mobile Snowflake To Window Display

Women’s Wear Daily
Holiday Window Wonderland

CNBC
High Tech Holiday Magic

On The Money digs into the big business of holiday windows. Department stores are pulling out all the stops, from LED screens to motion-detecting cameras, to capture the holiday spirit and your shopping dollars. Don’t miss this behind-the-scenes look at how the magic happens from Saks Fifth Avenue’s Store Planning and Visual Merchandising Senior Vice President Harry Cunningham and Macy’s Director of Windows Paul Olszewski.

NPR
Making a Little Broadway Show in a Store Window

He said he is particularly excited about the interactive feature that they have this year, which starts when people download a free app on their smart phones: “Put in their names, we will give them a Yeti name, so we are going to Yeti-ize their name, and then they can choose one of the snow flakes, and literally swipe across their phones and throw it from their phones right into the windows and they are actually be part of the windows too.”

saks_intro

Mobile

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Desktop

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Wires

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Animation Tests

We started with a simple looping flow from right to left guiding the shoppers towards the front doors of Saks. Layering in a foreground, middleground and background, gave us opportunity to play with the idea of a traditional window diorama. Here we planted trees, sign posts, built igloos, and crafted a baseline for our Yeti world. Initially we imagined a vast landscape that connected Siberia to New York City. The viewer would be taken from a thriving Yeti village, across forests, the frozen tundras, the arctic ocean, Ellis Island, and end up at the roof top of Saks. With much simplification, we decided to cycle through ‘A Day in the Life in Yeti Village’ and the idea transformed into a porthole. The physical installation itself mimicked an igloo’s window. Below you can see a few of the scenarios and activities that brought the village to life.



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01_descent_sequence
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