The Brief
Create a hub for cat enthusiasts

The Challenge
Develop a design strategy that will resonate with the audience

The Solution
Create a place just for cats. Taking insights of the internet cat-meme phenomenon and crafted a hub for cat enthusiasts to spend time engaging with the brand — all the while educating the consumer on the legitimate science behind cat litter

The Results

  • Award Winning Design (IMA, 2012 x 2)
  • Award Winning Design (How Magazine Interactive Design Award, 2013)
  • New visitors increased from 50% to 80%
  • Time spent on product pages doubled
  • Increased engagement in their rewards program