Projects

Catherine Lee
917 656 0876
hello@yeahcat.com

Catherine is a conceptually driven creative transitioning brands into interactive digital media. She has 12 years in agency and start-up environments where she has lead design for branded interactive experiences and products for The Northface, Amazon (Quidsi), LG Electronics, Calvin Klein, Kate Spade, Bloomingdale’s, Macy’s and Westfield Corp.

She has a broad skill set which includes 6 years of dedicated e-commerce, application platform, mobile app interfaces, large format display experiences with touch, gesture and remote controlled input devices. She is currently an Associate Creative Director of Experience Design at R/GA working on Verizon’s many social initiatives.

Highlights

Establish process and managed the day-to-day creative from User Experience to User Interface Design for the Science Project, a retail innovation firm.

Lead design for The Science Project’s suite of products that support customer experiences for large format interactive displays. Key projects include Saks Fifth Avenue Interactive Holiday Window (2013), Bloomingdale’s Interactive Holiday Windows (2014), Kate Spade Interactive Barricades (2014), Net-A-Porter Pop Up Shop (2014), Calvin Klein Interactive Touchscreens (2014), Chico’s FAS Interactive Touchscreens (2013).

Lead creative for 2 of Fluid’s high-profile clients in 2012, LG and Puma Global

Lead creative for the relaunch of The North Face e-commerce site in 2008 (one of Fluid’s longest and successful client relationships)

Lead creative for 5 digital branding initiatives for Quidsi Inc. (acquired by Amazon in 2010) Soap.com, Wag.com, Yoyo.com, Casa.com, Diapers.com

Helped kick-start the Fluid NY office by winning creative pitches and leading visual design for our first NY clients (2010)

Experience

2015 – Current
Associate Creative Director, Experience Design, R/GA, New York

2013 – 2015
Creative Director, The Science Project, New York

Key skills and insights acquired in tenure

  • Digital editorial content generation and deployment
  • Gamification methodologies for data capture
  • CMS and product infrastructure design
  • E-commerce platform integration
  • Transmission of user experience from mobile to large format digital displays
  • Reconciling client needs, user centric principles, and engineering feasibility within rapid innovation timetables

2012
Senior Art Director, Fluid Inc, New York

2011
Art Director, Fluid Inc, New York

2010
New Media Instructor, Academy of Art University, San Francisco

2010
Art Director, Fluid Inc, San Francisco

2009
Senior Visual Designer, Fluid Inc, San Francisco

2007-08
Visual Designer, Fluid Inc, San Francisco

2007
New Media Design Intern, Propane Studio, San Francisco

2005
Freelance Graphic Designer
Randle Design, Gap Inc., San Francisco

2003-05
Graphic Designer, Publicis, New York

Awards & Honors

Google Creative Sandbox
Ideas that blend creativity and technology, Saks Fifth Avenue
http://www.thinkwithgoogle.com/campaigns/saks-fifth-avenue-yeti-holiday-window.html

2013
Digital Magazine Awards Finalist, Boston Proper StyleEdit Magazine

2013
How Magazine Interactive Design Award, Life Is Good

2013
How Magazine Interactive Design Award, Clorox Fresh Step

2012
Interactive Media Awards, Outstanding Achievement – Consumer Goods – Site Redesign, Clorox Fresh Step

2012
Interactive Media Awards, Outstanding Achievement – Pets – Site Redesign, Clorox Fresh Step

2010
Interactive Media Awards, Outstanding Achievement – Retail, Soap.com

2009
Internet Retailer, Top 100, The North Face

Education

Academy of Art University, San Francisco
Master of Fine Arts in Computer Arts
New Media, 2008
Graduated with honors

Pratt Institute, Brooklyn
Bachelor of Fine Arts in Communication Design
Advertising Art Direction, 2003

Interests

Vinyasa Yoga Teacher Training
Lotus Flow™ 200 Hour, 2014