The Brief
To create a menswear editorial brand (backed by J.C. Penney and Esquire)

The Challenge
Develop a single visual concept (out of 3), drawing from the insights of finding the right fit for the underserved menswear market

The Solution
Striking the right mood. The combination of editorial to commerce was just right for this entry level luxury market

The Results
This was the winning concept which was designed, built and launched


Homepage Concept